Details: Liberty Mutual Insurance “Helping people live safer, more secure lives” since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and third largest property and casualty insurer in the U.S. based on A.M. Best Company’s report of 2010 net written premium. Liberty Mutual also ranks 82nd on the Fortune 100 list of largest corporations in the U.S. based on 2010 revenue. As of December 31, 2010, Liberty Mutual had $112.4 billion in consolidated assets, $95.4 billion in consolidated liabilities, and $33.2 billion in annual consolidated revenue. Liberty Mutual Insurance offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, property, commercial automobile, general liability, global specialty, group disability, reinsurance and surety. Liberty Mutual Insurance (www.libertymutual.com) employs over 45,000 people in more than 900 offices throughout the world. Advance your career at Liberty Mutual - A Fortune 100 Company! Join the the Personal Markets Distribution Strategy, Planning, & Analysis team as a Project Leader that will manage initiatives that drive and facilitate efficient new business marketing decisions. This role will report to the Director of Planning and Analysis and will support building a structure and supporting analysis to identify and evaluate the most effective marketing levers. This includes analyzing new business growth strategies, conducting cost benefit analyses, operationalizing processes to drive effective spend decisions, creating tools to evaluate marketing decisions, and providing back end capabilities to measure results. This person will coordinate with various stakeholders to drive strategic growth and spend decisions. Responsibilities: Evaluate marketing spend options across various channels and departments Create a structure to analyze and facilitate effective spend decisions Operationalize process to make effective marketing decisions Build and maintain tools and reports that facilitate and measure marketing choices Create methods to attribute marketing options to new business results Provide monthly marketing spend analysis to Senior Management Conduct research and ad-hoc analysis to support operational goals
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